The subconscious mind has no power to reason, but accepts and acts upon any fact or suggestion given to it by the conscious mind. Everyone has already experienced hypnosis, by accident or intentionally. It is a natural state of mind in which your mind focuses on something when you are doing something else – possibly a day dream while driving down the road for example, causing you to pass your next turn. Advertisers know this well – and exploit it. Television programming, for example, leaves viewers in a relaxed and suggestible state of mind, and once there, subject you to their suggestions. They are called commercials, and they’re designed to affect your sense of self-worth, confidence, or well being, with the solution to “your” problem being to buy their product or service.
Because the subconscious mind accepts anything, it is possible to program it (or be programmed) to be negative, pessimistic or unconfident, even when those assumptions may have no basis in fact. However, the subconscious mind can also be re-programmed to be positive, optimistic and confident, empowering you to realize much more of your true potential.